DigitPM-11-06-2024 - We often get asked, “What is PoM all about?” To answer that, let’s dive deeper into what makes PoM more than just a fashion brand. Besides our ongoing efforts to become a real eco-brand, as discussed in this post, we are proud to be part of the Slow Fashion movement.
Our R&D is constantly evolving with new partners and products that meet the needs of a Circular Economy, which our founder highlights in the latest keynote.
PoM - Peace of Mind ... Happy Life! stands for more than stylish apparel; it embodies a commitment to well-being and sustainability.
Let’s explore some of the key concepts in the textile and fashion industry that align with our values:
- Wellness Fashion: This term describes brands and products that prioritize the well-being of their customers. It includes clothing designed to reduce stress, promote mindfulness, and enhance overall mental health.
- Mindful Fashion: Similar to wellness fashion, mindful fashion emphasizes mindfulness in both the creation and consumption of clothing. This involves sustainable practices, ethical production, and designs that promote a sense of calm and well-being.
- Holistic Fashion: This approach considers the whole person, focusing on mental, physical, and emotional well-being. Brands under this umbrella often promote a lifestyle that includes mindfulness, health, and self-care.
- Empowerment Fashion: This term describes brands that aim to empower their customers through positive messaging, inclusive sizing, and designs that promote confidence and self-expression.
- Therapeutic Fashion: This niche focuses on the therapeutic aspects of clothing, such as materials that have calming effects, designs that support physical health, and clothing that enhances mental well-being.
- Positive Fashion: This broader term encompasses various initiatives that promote positivity, including ethical practices, mental health awareness, and empowering messages.
Key Components of Positive Fashion
1. Sustainability
- Eco-friendly Materials: Using organic cotton, recycled fabrics, and biodegradable materials to minimize environmental impact.
- Circular Economy: Implementing recycling, upcycling, and designs that promote reuse.
- Carbon Neutrality: Reducing carbon footprints through efficient production and offsetting emissions.
2. Ethical Production
- Fair Labor Practices: Ensuring fair wages, safe working conditions, and transparent supply chains.
- Transparency: Providing detailed information about production processes and sourcing.
- Community Support: Engaging and supporting local communities where products are made.
3. Inclusivity
- Diverse Sizing: Offering a wide range of sizes to accommodate different body types and promote body positivity.
- Representation: Featuring models of various ethnicities, ages, and body types.
- Accessibility: Designing clothing that is accessible to people with disabilities.
4. Empowerment
- Confidence Boosting Designs: Creating clothing that helps wearers feel confident.
- Positive Messaging: Promoting self-love, mental health awareness, and positivity.
- Community Building: Fostering supportive communities around shared values.
5. Mindfulness
- Slow Fashion: Encouraging mindful consumption by focusing on quality over quantity.
- Wellness Integration: Incorporating wellness elements like stress-reducing fabrics.
- Educational Initiatives: Educating consumers about the benefits of mindful consumption.
Examples: Positive Fashion Brands Leading the way ...
- Lululemon: Focuses on mindfulness and well-being with yoga and athletic wear.
- Pangaia: Emphasizes sustainability and mental health alongside eco-friendly practices.
- Girlfriend Collective: Promotes body positivity, inclusivity, and sustainability.
- Eileen Fisher: Uses sustainable materials and supports ethical production.
- Kotn: Sources cotton ethically and invests in local communities.
- Everlane: Known for transparency and sustainable practices.
Conclusion ...
At PoM – Peace of Mind, Happy Life!, we strive to embody the principles of Positive Fashion. - Our commitment to sustainability, ethical production, inclusivity, empowerment, and mindfulness is reflected in every product we create.
Currently, 20-21% of our products are made from 100% organic cotton and some mixed fabrics include 5-15% polyester from recycled plastics and you find in the PoM collections natural or vegan leather. - Yet, this is just the beginning (since the launch at beginning of spring 2024). More to come ...
By choosing PoM, you are not only embracing style but also supporting a brand that prioritizes your well-being and the health of our planet.
Join us on this journey towards a more mindful, sustainable, and positive fashion experience. Together, we can create a better future for ourselves and our world. Register our newsletter or follow us on social media.
Discover our empowering collection we just have launched more than ten new products and our eco-friendly products in the PoM Shop.
